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Teri Wolff has worked for her father, Cabela's outdoor outfitters founder Dick Cabela, for most of her life. One of nine Cabela children, she started working at the now nationwide sporting goods chain at age 11. She worked stints in nearly every department. She rose to become her father's top assistant, working side by side with him in the administration of the company. But by her mid-40s, she wanted something more. She wanted her own enterprise.

Working with her husband, Dan, she decided to go pro with her personal passion for organic gardening. In 2003, the Wolffs started Ricky and Lucy's Country Greenhouse, named in honor of their pet names for one another — derived from that "Lucy! I'm home!" line from the old "I Love Lucy" sitcom.